Do strategy and culture matter on a powder day?

Yes! In Colorado the powder comes thick and often, and there’s a ski lift around every bend. Building and keeping a skier community takes vision and buy-in. Re-shaping its business, Winter Park asked us to work from the inside, out. First, helping to hone strategy, then align and galvanize stakeholders before taking an evolved brand to market. Over time we have brought the same inside-out rigor to Snowshoe Mountain, also in the Alterra brand portfolio.