Evercan Product Launch / Novelis

About This Project

Novelis is the world’s leading producer of flat-rolled aluminum products and its biggest recycler of aluminum. When they developed the industry’s first independently-certified, high-recycled content aluminum for beverage cans, we worked with the company’s Chief Sustainability Officer to position this innovation and its unique technology, created its global name and symbol, and provided the content for validation research in the U.S., U.K., and China. With a minimum of 90% recycled aluminum, the “evercan™” will allow beverage brands to deliver soft drinks, beer and other popular beverages in a low-carbon footprint consumer package. With a “can-to-can” lifecycle of just a couple of months, an “evercan” recycled today can be back on store shelves in just sixty days.