After the initial brand launch, we continued to partner with Clarios on various creative and strategic initiatives to communicate its position to key stakeholders, solidifying its role in the evolving automotive industry. This has included brand architecture; planning, messaging and creative for the overall Clarios brand; a film series to convey Clarios points of differentiation to an investor audience; tradeshow messaging, creative, and execution; product strategy, messaging, naming and branding, and an updated brand look and feel.