Why business strategy, company culture, and brand?
A business is an ecosystem made up of interconnected parts.
- Business strategy sets the vision for the future.
- Company culture is how this vision takes root internally.
- Brand is how the outside world experiences your strategy and culture.
For a business to progress, these parts must work in harmony, pointed toward a single destination.
For a narrative to be effective, it must be informed by all three.
Why business strategy, company culture, and brand?
A business is an ecosystem made up of interconnected parts.
- Business strategy sets the vision for the future.
- Company culture is how this vision takes root internally.
- Brand is how the outside world experiences your strategy and culture.
For a business to progress, these parts must work in harmony, pointed toward a single destination.
For a narrative to be effective, it must be informed by all three.
Why is narrative important?
To a customer, employee, or investor, you are your narrative.
Your narrative illuminates what you do, how you do it and why it matters. It is the link between your past and present, and the bridge between what you are today and what you hope to become.
It is the story of you, distilled to its essence.
BravoEcho can help harness the power of your narrative to create insight-driven, business-building brand strategies and communications.
To a customer, employee, or investor, you are your narrative.
Your narrative illuminates what you do, how you do it and why it matters. It is the link between your past and present, and the bridge between what you are today and what you hope to become.
It is the story of you, distilled to its essence.
BravoEcho can help harness the power of your narrative to create insight-driven, business-building brand strategies and communications.
Why is narrative important?
Who we are + what we believe
- We are an experienced team of strategists and storytellers.
- We are from both agency and corporate backgrounds, across many industries.
- We are systems thinkers, taking a holistic approach to solving complex problems.
- We believe that meaningful communications must be human-centered and insight-driven.
- We believe in the need for strategic and creative excellence in equal measure.
- We believe in the power of ideas to deliver real value in the market.
Who we are + what we believe
- We are an experienced team of strategists and storytellers.
- We are from both agency and corporate backgrounds, across many industries.
- We are systems thinkers, taking a holistic approach to solving complex problems.
- We believe that meaningful communications must be human-centered and insight-driven.
- We believe in the need for strategic and creative excellence in equal measure.
- We believe in the power of ideas to deliver real value in the market.
Capabilities
BRAND STRATEGY +
IDENTITY
- Corporate Brand Strategy
- Talent Brand Strategy
- Product Brand Strategy
- Anniversary Strategy
- Purpose Strategy
- Trust Strategy
MARKETING STRATEGY + CAMPAIGNS
- To-Market Plans
- Creative Development
- Content + Films
- Social & Digital
- Advertising
- PR Strategy
- Events
COMMUNICATIONS PLANNING + PROGRAMS
- Sustainability
- Culture Change
- Investor Relations
- Executive Communications
- Stakeholder Advocacy
- Employee Engagement
- Customer Experience
RESEARCH + INSIGHTS
- Qualitative & Quantitative Research
- Stakeholder Interviews
- Workshop Design & Facilitation
- Trends Analysis
- Competitive Analysis
- Message Testing
INTERNAL COMMUNICATIONS CAPABILITY BUILDING
- Organizational Structure
- Creative Process Development
- Tools: Strategy, Standards, Planning Templates, Message Frameworks, Calendars, Insights, Stakeholder Mapping
- Learning & Development Programs
- Consulting Services
Capabilities
BRAND STRATEGY +
IDENTITY
- Corporate Brand Strategy
- Talent Brand Strategy
- Product Brand Strategy
- Anniversary Strategy
- Purpose Strategy
- Trust Strategy
MARKETING STRATEGY + CAMPAIGNS
- To-Market Plans
- Creative Development
- Content + Films
- Social & Digital
- Advertising
- PR Strategy
- Events
COMMUNICATIONS PLANNING + PROGRAMS
- Sustainability
- Culture Change
- Investor Relations
- Executive Communications
- Stakeholder Advocacy
- Employee Engagement
- Customer Experience
RESEARCH + INSIGHTS
- Qualitative & Quantitative Research
- Stakeholder Interviews
- Workshop Design & Facilitation
- Trends Analysis
- Competitive Analysis
- Message Testing
INTERNAL COMMUNICATIONS CAPABILITY BUILDING
- Organizational Structure
- Creative Process Development
- Tools: Strategy, Standards, Planning Templates, Message Frameworks, Calendars, Insights, Stakeholder Mapping
- Learning & Development Programs
- Consulting Services
What Clients Have Said
Jim Hackett
Retired CEO Ford, CEO Steelcase
“You help CEOs lead, articulate, show a future. You look through the lens of insights. You are unique because you have a combination of business acumen and you pull it together – not like other communications firms.”
Kathie Campbell
VP Corporate Marketing and Investor Relations, Clarios
“I have partnered with the BravoEcho team on three corporate positioning initiatives in recent years. In each case they worked tirelessly to gain a deep understanding of our company’s strategic intent, our unique business capabilities and our cultural truths. Their thinking and process for developing a comprehensive strategic foundation as well as outstanding creative work truly sets them apart.”
Dale Robertson
President and CEO, Grand Rapids Public Museum
“BravoEcho helped us create a strategy that is true to our core purpose, while pushing to a leadership position in innovative programming and patron experiences. BravoEcho has brought our brand to life.”
Simon Chen
Managing Director, The Little Nell Hotel, Aspen
“The BravoEcho team are a pleasure to work with. They are partners who listen, experts in their field, and amazingly creative. They are the ultimate professionals.”
Susan M. Collins
Dean, Ford School of Public Policy, University of Michigan
“The BravoEcho team brought an intense, authentic curiosity to their work with us. Their smarts and creativity have made a lasting difference in how we describe our school to new audiences.”
Tom Felmer
CEO Brady Corporation
“I have learned a great deal from your team. You have helped shape my thoughts on vision, inspiration and engaging the spirit of an entire organization.”
Colleen Hanley
Global Director of Marketing and Communications, Maxion Wheels
“BravoEcho is accepted as a peer because they talk at the CEO, CFO, COO level. C-level executives put down any skepticism and embrace them as part of the team.”
Ian Arthur
CMO Boyne Resorts, VP of Marketing Vail Resorts
“Most firms can deliver strategy, but when they move to the creative, they fall short and you wonder ‘what happened here?’ The creative product is where the rubber meets the road and BravoEcho is just fantastic.”
Daniel Junge
Academy Award-winning Director and Producer
“Working with your team has allowed for some of the best creative moments of my career. The projects we’ve done have not only pushed my skills as a storyteller but have helped define an ethos for your clients.”
David Haynes
President, Northern Michigan University
“In the rapidly changing and competitive landscape of higher education, your team created a brand strategy and marketing campaign that uniquely captured our Northern Michigan University spirit and presented us in a fresh and compelling way.”
Allan Smith
VP Global Marketing, Steelcase
“I found BravoEcho to be strategic, thoughtful and creative. Not only did they help crystalize my thinking, they were able to express my point of view in a way that was in keeping with our brand. They also co-created experiential learning sessions with my team so that everyone around the world could internalize the tool and campaign.”
Jeff Terry
Global Corporate Social Responsibility, Amway Corporation
“Through a refresh of our strategy and visual language for the Nutrilite™ Power of 5 Campaign, our global CSR effort, BravoEcho helped inject new energy into our communications, and create a sense of urgency around fundraising efforts.”