The power of corporate anniversaries
Can the past show us the future?
Can the past show us the future?
The power of corporate anniversaries
Can the past show us the future?
Can the past show us the future?
We have worked with a number of organizations celebrating a corporate anniversary. If a leadership team is willing to invest time and funding, an anniversary is a moment of leverage – when a company can galvanize its culture and re-position for today’s churning marketplace. Below are four recent engagements that successfully leveraged this momentous milestone.
100-year Anniversary / Cummins
100-year Anniversary / Brady
100-year Anniversary / Steelcase
100-year Anniversary / Meyer May House
Our approach to your unique story.
An anniversary is a time for both emotion and strategy. It celebrates the health of your culture over time, and the shared hopes of everyone. Our process is inclusive and collaborative. Our eventual campaign will be a product of deep immersion and strategic alignment, of careful resource planning and detailed to-market implementation.
Anniversary Objectives & Strategies
Design Principles
Why / How / What Tool
Key Message Framework
Anniversary Theme
Anniversary Manifesto
Core Content Ideas
Creative Briefs
Internal & External Tactics
Preliminary Timelines
Anniversary Identity Concepts
Creative Concepts
Preliminary Budgets
Toolkit Assets
Final Calendar & Rollout Plan
Campaign Assets
100 years young.
2 corporate communication directors
on the power of anniversaries.
Read on
2 corporate communication directors.
on the power of anniversaries.
A few valuable tips from our work over the years.
You can’t start planning
too early.
This is a big undertaking. Starting early will allow you to integrate with your day-to-day business objectives and get a greater return on your investment.
Be smart with your budget.
Allocate your spending over your planning and implementation years.
Position for the future as you honor the past.
Celebrating 50 or 100 years in business gives you a competitive advantage. Think about it as a strategic opportunity to evolve your business.
Build a centralized plan designed for local implementation.
The greatest impact will come from a strong core campaign that can be leveraged by teams around the world.
Strive for 100% employee engagement.
Being part of a corporate anniversary is a unique opportunity and a great honor. Spread the joy.
Optimize the goodwill that comes from this celebratory moment by sequencing stakeholder activities over time and creating new artifacts and memories that endure.
We’d welcome the opportunity to speak with you regarding your anniversary needs and see how we might be able to help. Please provide your contact information below and we’ll be in touch shortly.
