Can a company be old and new at the same time? - BravoEcho
18230
portfolio_groups-template-default,single,single-portfolio_groups,postid-18230,ajax_fade,page_not_loaded,,qode-child-theme-ver-,qode-theme-ver-16.8,qode-theme-bridge,disabled_footer_bottom,qode_header_in_grid,wpb-js-composer js-comp-ver-6.2.0,vc_responsive

Can a company be old and new at the same time?

Certainly. When Cummins tasked us with the communications for its 100th Anniversary, it was as much about a new growth strategy as a storied past. The company has always “challenged the impossible,” first with diesel in a gasoline world, now with electrification and alternative fuels. We’ve worked on several company anniversaries — each has cast the company in a new light.