Archive

14 Jul

Posted at 17:57h in

In late 2018, our long-standing client Johnson Controls announced the sale of its Power Solutions division to Brookfield Business Partners. As a newly-formed company with deep roots in the automotive battery industry, Clarios needed to firmly establish its expertise and leadership. We were tasked with creating a communications strategy and launch plan — developing the brand name and identity, messaging and creative for the worldwide rollout in 2019. Through this effort, we successfully engaged 16,000 global employees in Day One launch and ongoing initiatives, generated 345 news stories and 435M+ impressions through the external launch, and drove internal brand adoption through a comprehensive activation program....

27 Jan

Posted at 20:28h in

We teamed with Clarios on launching its first-ever Clarios-branded product — Clarios xEV — specifically designed for Hybrids and EVs. Our launch campaign, The Power of X, had to work double-duty. Not only did it have to generate awareness of xEV batteries, it also had to educate the general public that every Hybrid and EV needs a 12V battery – a little-known fact to most drivers around the world. We developed the strategy, messaging, identity, go-to-market plan and creative, and leading a multi-agency team of media and PR partners to launch with record-breaking results: 95% new website traffic, social channel growth, and 50%+ share of voice lift....

26 Jan

Posted at 21:19h in

  After the initial brand launch, we continued to partner with Clarios on various creative and strategic initiatives to communicate its position to key stakeholders, solidifying its role in the evolving automotive industry. This has included brand architecture; planning, messaging and creative for the overall Clarios brand; a film series to convey Clarios points of differentiation to an investor audience; tradeshow messaging, creative, and execution; product strategy, messaging, naming and branding, and an updated brand look and feel....