Archive

06 Oct

Posted at 20:03h in

In an effort to attract top talent and to engage their 10,000 employees around the globe, Maxion Wheels set out to increase awareness around their employer brand. We helped to define and validate the strategic approach and articulate Maxion’s employee value proposition, showcasing the company’s strengths and positioning them as a preferred employer over the competition. Working closely with the executive team, we developed and inspiring narrative, identity and employer brand promise, along with the visual language and a strategic plan for rolling out the employer brand to the global organization. The initiative launched at the beginning of 2019 and the response from management teams has been enthusiastic. ...

02 Oct

Posted at 18:14h in

We developed a Light Vehicle Steel Wheel (LVS) campaign to increase awareness, change perception and drive preference for Maxion’s expanding LVS portfolio – to ultimately increase specification in future vehicle development programs. We developed a compelling narrative, theme, key messages, differentiators, and a set of core communications tactics that would bring the unique positioning to life with key stakeholders....

26 Sep

Posted at 04:12h in

With the aim of improving Maxion’s market awareness and brand recognition, we developed a unified foundation that would highlight the value of the company’s ever-evolving CV portfolio. By streamlining a go-to-market strategy across various regions and channels, we helped to establish Maxion’s position beyond just lightweight designations — refining the global value proposition and key messaging framework and devising a distinctive global campaign — Wheels to Drive Your Business — to set the brand apart from competitors....