100-Year Anniversary / Brady Corporation - BravoEcho
BravoEcho works with clients at the intersection of business strategy, company culture, and brand to help companies evolve — from what they are today to what they aspire to be in the future.
Business Strategy, Brand Communications, Design, Culture, Business Evolution, Denver, Grand Rapids, Corporate Anniversaries,
19529
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100-Year Anniversary / Brady Corporation

Theme
 We created the anniversary theme, identity and graphic system for a global workforce.
Microsite
 Scrolling microsite celebrating a century past, and a century to come.
100-Year Anniversary Film
Corporate site
 The corporate homepage incorporated elements of the 100-year theme.
Merchandising
 One example of a robust, global merchandising program.
Signage
 Large-scale signage brought the celebration to the company culture.
Spaces
 Innovative use of internal company spaces set the stage for the celebration.
Workplace
 The anniversary theme and graphics brought right to the factory floor.
Values wall
 The corporation's Values were re-stated to focus on the new corporate vision.
Intranet
 The global intranet was re-skinned, and all aspects of the celebration were integrated.
Community
 A big community supporter, Brady donated 100 food bags in markets with need.

About This Project

100 doesn’t come along for many companies. It’s a special and elite group who have survived 100 years: an exciting feat in this ever-changing world of business. Turning 100 allowed Brady Corp to step back and reflect on the red thread that links their heritage to their future. We worked with Brady Corp’s CEO and leadership team to envision their future, and built a centenary celebration and a re-positioning vision around this future, from high-performance identification label manufacturer to a company building a smarter, safer world. To date the work has been shared with all employees around the world, and is beginning its external launch.

 

Learn more about our anniversary work and approach.

Category
Anniversaries, Recent Work
Tags
Anniversaries