Power of 5 Campaign / Nutrilite™ by Amway - BravoEcho
BravoEcho works with clients at the intersection of business strategy, company culture, and brand to help companies evolve — from what they are today to what they aspire to be in the future.
Business Strategy, Brand Communications, Design, Culture, Business Evolution, Denver, Grand Rapids, Corporate Anniversaries,
18150
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Power of 5 Campaign / Nutrilite™ by Amway

Infographics
 A set of infographics provides education about malnutrition and suggests ways to get involved.
Visual Language
 We developed a new visual language for Power of 5 that informs all communications.
Environmental Graphics
 Environmental graphics serve as a visual narrative for the Power of 5 Campaign in physical spaces.
Collateral
 The Impact Report showcases Power of 5 activities and results around the world.
Collateral
 Collateral assets - designed to work together or stand alone - promote the 1000 Days initiative.
Activation Assets
 Activation materials, available internally for download, are used to organize Power of 5K races.
Race Materials
 At races’ end, participants were rewarded with Power of 5K event memorabilia.
Event Toolkit
 Event toolkits provide guidance and materials to help brand and organize events.

About This Project

The Nutrilite™ Power of 5 Campaign is Amway’s Corporate Social Responsibility effort to generate awareness of childhood malnutrition and the critical role nutrition plays in the first five years of a child’s life. Through the support of Amway Business Owners and partnerships with humanitarian organizations, the distribution of Nutrilite™ Little Bits™ – a micronutrient powder added to food – has helped to improve the daily nutritional value of thousands of malnourished children globally. We partnered with Amway’s Global CSR leadership to help them evolve the campaign strategy, messaging, and its creative direction. In order to increase engagement and support from the 3 million Amway Business Owners around the world, we developed a variety of initiatives, including the Power of 5K Virtual Race and the 1000 Days initiative.

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Recent Work