Power of 5 Campaign / Nutrilite™ by Amway - BravoEcho
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Power of 5 Campaign / Nutrilite™ by Amway

About This Project

The Nutrilite™ Power of 5 Campaign is Amway’s Corporate Social Responsibility effort to generate awareness of childhood malnutrition and the critical role nutrition plays in the first five years of a child’s life. Through the support of Amway Business Owners and partnerships with humanitarian organizations, the distribution of Nutrilite™ Little Bits™ – a micronutrient powder added to food – has helped to improve the daily nutritional value of thousands of malnourished children globally. We partnered with Amway’s Global CSR leadership to help them evolve the campaign strategy, messaging, and its creative direction. In order to increase engagement and support from the 3 million Amway Business Owners around the world, we developed a variety of initiatives, including the Power of 5K Virtual Race and the 1000 Days initiative.

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