Corporate Brand / Cabinetworks Group - BravoEcho
BravoEcho works with clients at the intersection of business strategy, company culture, and brand to help companies evolve — from what they are today to what they aspire to be in the future.
Business Strategy, Brand Communications, Design, Culture, Business Evolution, Denver, Grand Rapids, Corporate Anniversaries,
20867
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Corporate Brand / Cabinetworks Group

Brand Manifesto & Film
Brand Communications
 Introduce and bring meaning to the new brand promise “Building Life into the Kitchen.”
Brand Communications
 Internal and external communications to reflect the new brand.
Brand Launch Event & Materials
 Poster Invite and Launch Event Presentation
Brand Launch Event & Materials
 The new brand promise was further implemented with a celebratory event and giveaway.

About This Project

Cabinetworks Group is the largest privately held cabinetmaker in the U.S. Formed in 2020 after several rounds of acquisitions, Cabinetworks’ creation brought 16 distinct brands – and former competitors – under one roof. Fragmented by the pandemic and a mixture of company cultures, Cabinetworks tasked us with a unique challenge: unifying their 8000+ employees with a clear sense of identity, purpose and direction. With laser focus on people and positioning, our extensive interviews and thorough competitive analysis revealed the missing link. Cabinetworks needed a higher calling – one that could harness the optimism of their employees and differentiate them within the market. We helped them develop this calling into a brand promise, core narrative and brand strategy that would define their purpose and unify their workforce in over 25 locations nationwide.

Category
Cabinetworks, Group