BRAND LAUNCH / CLARIOS
Identity
Day One Launch Video
Day One Townhall
Employee Welcome Kit
Day One Launch Messaging
Facility Branding
Web and Social
Digital Advertising
Brand Guidelines
About This Project
In late 2018, our long-standing client Johnson Controls announced the sale of its Power Solutions division to Brookfield Business Partners. As a newly-formed company with deep roots in the automotive battery industry, Clarios needed to firmly establish its expertise and leadership. We were tasked with creating a communications strategy and launch plan — developing the brand name and identity, messaging and creative for the worldwide rollout in 2019. Through this effort, we successfully engaged 16,000 global employees in Day One launch and ongoing initiatives, generated 345 news stories and 435M+ impressions through the external launch, and drove internal brand adoption through a comprehensive activation program.