Cummins - BravoEcho
19531
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Cummins

Process
 A collaborative process with the core team led to the central anniversary strategy and theme.
Anniversary Mark
 The anniversary mark
Anniversary Theme
 The anniversary signature includes the anniversary theme, Challenge The Impossible.
Manifesto
 The anniversary manifesto tells Cummins’ enduring story through an inspiring, human narrative.
Anniversary Film
Toolkit
 A comprehensive anniversary toolkit ensures a coordinated effort and successful launch.
Applications
 The toolkit put to use during the global anniversary launch.
TImeline
 The historical timeline celebrates the company’s history, evolution, and the red thread of “Challenge the Impossible.”
Calendar System
 A commemorative anniversary calendar system narrates the company’s history through proof points around the anniversary theme.
Facilities Branding
 Applying the theme throughout the global facilities, inspires, educates and engages all audiences.
Photo booth
 Low-tech photo booths created some fun and shareable moments for all global employees.
#cummins100
 A hashtag, #Cummins100 aggregates the anniversary launch and celebrations around the world.

About This Project

Cummins Inc., a global power leader, embarked on an ambitious growth strategy, which happened to coincide with the company’s 100th anniversary in 2019. As Cummins’ anniversary partner, BravoEcho helped leverage this unique moment to position the company in a forward-looking way and to create awareness, support and engagement with employees and key external audiences. Our collaborative process helped to ensure strategic alignment at the start, all the way through implementation and launch. We developed the anniversary theme, key message framework, identity and creative direction, as well as a communications plan and creative deliverables, including an anniversary film. Cummins’ 100-year anniversary kicked off in February 2019. Celebration activities and events are planned throughout the year, around the world.

Category
Recent Work