Brand Film / Frontier Airlines

About This Project

In spite of a powerful brand identity and loyal passenger base, Frontier Airlines’ history has been a rollercoaster ride. In 2010 the airline with a different animal on the tail of every plane, and A whole different animal on the fuselage, was merged with Midwest Airlines. CEO Bryan Bedford of Republic Airways , then owner of both brands, asked us to communicate Frontier’s vision and values to the newly-merged workforce. We created a short film with Oscar-winning documentary director Daniel Junge, Why We Fly, to capture the very human relationship between employee and passenger.