Global Rebrand / Clarios - BravoEcho
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Global Rebrand / Clarios

About This Project

In late 2018, our long-standing client Johnson Controls announced the sale of its Power Solutions division to Brookfield Business Partners for $13 billion. We were asked to create the communications strategy and launch plan for the new global brand, establishing strategic narrative, brand identity, company name and messaging architecture. We created all foundational assets, including the new company name Clarios, ready for worldwide rollout on 1 May, 2019. This toolkit positioned the new company for all audiences – from business strategy through the internal culture to brand differentiation – informing communications across all touchpoints.

Recent Work