Clarios - BravoEcho
BravoEcho works with clients at the intersection of business strategy, company culture, and brand to help companies evolve — from what they are today to what they aspire to be in the future.
Business Strategy, Brand Communications, Design, Culture, Business Evolution, Denver, Grand Rapids, Corporate Anniversaries,
20291
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Clarios

About This Project

In late 2018, our long-standing client Johnson Controls announced the sale of its Power Solutions division to Brookfield Business Partners for $13 billion. We were asked to create the communications strategy and launch plan for the new global brand, establishing strategic narrative, brand identity, company name and messaging architecture. We created all foundational assets, including the new company name Clarios, ready for worldwide rollout on 1 May, 2019. This toolkit positioned the new company for all audiences – from business strategy through the internal culture to brand differentiation – informing communications across all touchpoints.

Category
Clarios, Recent Work