Communications Workshops / University of Michigan Athletics - BravoEcho
17775
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Communications Workshops / University of Michigan Athletics

About This Project

We were approached by Interim Athletics Director Jim Hackett to help initiate a new strategic game plan for the University of Michigan’s Athletics Department. BravoEcho principal Georgia Everse worked directly with department management on building internal capability for strategic communications. Her workshops were based on her Harvard Business Review article, which highlights several approaches to systems thinking, and a laser focus on the human at the center of customer experiences.

Category
Recent Work