Commercial Vehicle Wheels / Maxion
CV Positioning Video
Forged Aluminum Video
Print Ad
Social Media Content
CV Tradeshow (TIRE COLOGNE)
Digital Ad Campaign
Tradeshow App
About This Project
With the aim of improving Maxion’s market awareness and brand recognition, we developed a unified foundation that would highlight the value of the company’s ever-evolving CV portfolio. By streamlining a go-to-market strategy across various regions and channels, we helped to establish Maxion’s position beyond just lightweight designations — refining the global value proposition and key messaging framework and devising a distinctive global campaign — Wheels to Drive Your Business — to set the brand apart from competitors.