Maxion - BravoEcho
19708
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Maxion

Employer Brand Manifesto
Signage
 The Employer Brand manifesto, delivered in a variety of mediums, inspired and energized the workforce
Employer Brand Brochure
 A recruitment brochure used real-life stories to add a human dimension to the employer brand
Toolkit
 Leaders were equipped with a Toolkit of materials and resources to help them drive employee engagement
Digital Applications
 The new visual language, complementary to the corporate brand, evokes community
Environmental Applications
 A poster series featuring employees aptly illustrates the employer brand promise, People Matter

About This Project

In an effort to attract top talent and to engage their 10,000 employees around the globe, Maxion Wheels set out to increase awareness around their employer brand. We helped to define and validate the strategic approach and articulate Maxion’s employee value proposition, showcasing the company’s strengths and positioning them as a preferred employer over the competition. Working closely with the executive team, we developed and inspiring narrative, identity and employer brand promise, along with the visual language and a strategic plan for rolling out the employer brand to the global organization. The initiative launched at the beginning of 2019 and the response from management teams has been enthusiastic.

Category
Recent Work