Passport Ski Pass Launch / Intrawest - BravoEcho
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Passport Ski Pass Launch / Intrawest

About This Project

Intrawest, one of the biggest ski resort companies in North America, asked us to help introduce a new competitive, multi-mountain ski pass. We were brought in from the beginning to help to strategize the launch, to crack the naming, positioning, and identity of the product, and to follow through with the marketing rollout strategy and campaign. The multi-mountain Intrawest Passport ski pass, launched in spring 2014, was designed to make family ski more accessible and affordable. We called it the “family-friendliest ski pass on the planet,” the press called it “revolutionary.” The campaign continued in the fall in anticipation of the ski season.

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