Not surprisingly, Johnson Controls’ merger with Tyco dominated the company’s recent messaging to the financial analyst community. In order to also highlight the strong market potential of the company’s Power Solutions business, a separate Analyst Day event was organized. The goal was to convey the sense of optimism, confidence, and thought leadership that drives this part of the larger global enterprise. We were asked to help create the narrative, look, and feel for the experiential event. Our task was to showcase the Power Solutions division as a future-facing, solutions-oriented technology leader.