100-Year Anniversary / Steelcase - BravoEcho
portfolio_page-template-default,single,single-portfolio_page,postid-19522,bridge-core-2.6.8,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode-child-theme-ver-,qode-theme-ver-25.3,qode-theme-bridge,disabled_footer_bottom,qode_header_in_grid,wpb-js-composer js-comp-ver-6.8.0,vc_responsive

100-Year Anniversary / Steelcase

About This Project

Steelcase is a US-based global company designing work space, furniture, and technology for business, education and healthcare. Insight-led innovation has made it a thought-leader on work collaboration. 2012 marked its 100th anniversary, and CEO Jim Hackett asked us to help position the company for the next century. We created a company manifesto in the form of a storybook and three-minute animated film, and a multimedia social initiative discussing the future of work. This discussion began with the “dreams” of children from around the world, captured in a documentary film.  A web platform for the debate – “100 Dreams, 100 Minds, 100 Years” – went live at the TED conference that March.