Our long-standing client Steelcase is a global thought-leader in the world of work and workspace. In collaborating on the company’s centenary campaign, CEO Jim Hackett asked us to envision the hundred years ahead. The campaign theme was Unlocking Human Promise, and we proposed a film in which 10-year-olds around the world would imagine the future they would inhabit. We shot in Mexico City, Munich, Capetown, Mumbai, Shanghai and Denver with Oscar-winning director Daniel Junge, and cut a 17 minute documentary. The film, One Day, launched a social campaign in which thought leaders and the public also shared their dreams of the future.