Thank you, BEER! Campaign - BravoEcho
16970
portfolio_page-template-default,single,single-portfolio_page,postid-16970,bridge-core-2.6.8,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode-child-theme-ver-,qode-theme-ver-25.3,qode-theme-bridge,disabled_footer_bottom,qode_header_in_grid,wpb-js-composer js-comp-ver-6.8.0,vc_responsive

Thank you, BEER! Campaign

Exhibition Identity
 The identity featured an original Grand Rapids brewer.
Magazine Campaign
 Our initial executions explained just why we should be grateful.
Press Campaign
 The start of a long series of ads.
Press Campaign
 The typography suggested printing on an old-time hand press.
Guerrilla Postings
 A series of posters appeared all over town in bars and store windows.
Memorabilia
 Being where your audience is.
Memorabilia
 We asked beer fans to pen their gratitude onto coasters which became part of the exhibit.
Wearables
 For fans of the booming US brew culture.
Guerrilla Campaign
 A city-wide treasure hunt promotion for Golden Coasters.

About This Project

Our client, the Grand Rapids Public Museum, is located at the heart of the city which, in 2012, was named “Beer City USA.” The museum was mounting an exhibition to celebrate the brewer’s art through the rich history and cultural influence of the hallowed beverage. We were asked to name and market the exhibition. In gratitude for seven thousand years of service to mankind, we called the exhibit simply “Thank you, BEER!”. We designed the identity, signage and merchandising. We created advertising online, on posters and radio, and in a prolific newspaper and magazine campaign. We also initiated an online grass-roots social media and guerrilla promotion.

Category
GR Public Museum, Group