xEV PRODUCT LAUNCH / CLARIOS - BravoEcho
BravoEcho works with clients at the intersection of business strategy, company culture, and brand to help companies evolve — from what they are today to what they aspire to be in the future.
Business Strategy, Brand Communications, Design, Culture, Business Evolution, Denver, Grand Rapids, Corporate Anniversaries,
21070
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xEV PRODUCT LAUNCH / CLARIOS

Identity
Launch Film
:30 TV Spot
Landing Page
Transit
Print
OOH
Charging Station
Digital
Paid Social
Identity and Campaign Toolkit

About This Project

We teamed with Clarios on launching its first-ever Clarios-branded product — Clarios xEV — specifically designed for Hybrids and EVs. Our launch campaign, The Power of X, had to work double-duty. Not only did it have to generate awareness of xEV batteries, it also had to educate the general public that every Hybrid and EV needs a 12V battery – a little-known fact to most drivers around the world. We developed the strategy, messaging, identity, go-to-market plan and creative, and leading a multi-agency team of media and PR partners to launch with record-breaking results: 95% new website traffic, social channel growth, and 50%+ share of voice lift.

Category
Clarios