Manifesto Film / Steelcase
About This Project
When Steelcase started, at the beginning of the 20th Century, it made a name in the U.S. Midwest for durable office furniture. Today, when you can carry your office on the smartphone in your pocket, the company has become a global thought-leader on work and workspace. To celebrate the company’s centenary, Steelcase CEO Jim Hackett asked us to articulate his vision for the Information Age. We identified the core idea that had driven the company’s success – Unlocking Human Promise – and made it the centerpiece of a company manifesto. Our Story is a three minute film that gave life to the manifesto. The film was seen by everyone in the culture, all over the world.