Planetarium Re-Opening Campaign / GR Public Museum - BravoEcho
16986
portfolio_page-template-default,single,single-portfolio_page,postid-16986,bridge-core-2.6.8,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode-child-theme-ver-,qode-theme-ver-25.3,qode-theme-bridge,disabled_footer_bottom,qode_header_in_grid,wpb-js-composer js-comp-ver-6.8.0,vc_responsive

Planetarium Re-Opening Campaign / GR Public Museum

Launch Campaign
 Billboards borrowed a sense of scale from the cosmos.
Launch Campaign
 Outdoor ads brought the drama of the universe to the street.
Launch Campaign
 Transit ads brought a bang to the city. A big bang.
Advertising Campaign
 Print ads introduced the relaunch with a smile.
Advertising Campaign
 Magazine ads introduced the relaunch with a smile.
Advertising Campaign
 Magazine ads introduced the relaunch with a smile.
Advertising Campaign
 Magazine ads introduced the relaunch with a smile.
Advertising Campaign
 Print ads introduced the relaunch with a smile.

About This Project

Discovering the universe through a planetarium is an experience that inspires people of all ages. The Grand Rapids Public Museum opened their Roger B. Chaffee Planetarium in 1994. Roger Chaffee was an Apollo astronaut and a Grand Rapids native. He died tragically during a pre-launch exercise of the Apollo 1 mission. The Planetarium recently underwent a six-month, million dollar improvement renovation, including the latest Digistar projection technology, surround sound, and new seating, design and display. Our challenge was to re-introduce the new Planetarium to the city and instantly communicate this radical upgrade, and to create a tribute film to honor Roger Chaffee and his emotional story. The comprehensive launch included outdoor, transit, print, opening event, social, and even grassroots “astronauts on the streets.”

Category
Recent Work