Planetarium Re-Opening Campaign - BravoEcho
16986
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Planetarium Re-Opening Campaign

Launch Campaign
 Billboards borrowed a sense of scale from the cosmos.
Launch Campaign
 Outdoor ads brought the drama of the universe to the street.
Launch Campaign
 Transit ads brought a bang to the city. A big bang.
Advertising Campaign
 Print ads introduced the relaunch with a smile.
Advertising Campaign
 Magazine ads introduced the relaunch with a smile.
Advertising Campaign
 Magazine ads introduced the relaunch with a smile.
Advertising Campaign
 Magazine ads introduced the relaunch with a smile.
Advertising Campaign
 Print ads introduced the relaunch with a smile.

About This Project

Discovering the universe through a planetarium is an experience that inspires people of all ages. The Grand Rapids Public Museum opened their Roger B. Chaffee Planetarium in 1994. Roger Chaffee was an Apollo astronaut and a Grand Rapids native. He died tragically during a pre-launch exercise of the Apollo 1 mission. The Planetarium recently underwent a six-month, million dollar improvement renovation, including the latest Digistar projection technology, surround sound, and new seating, design and display. Our challenge was to re-introduce the new Planetarium to the city and instantly communicate this radical upgrade, and to create a tribute film to honor Roger Chaffee and his emotional story. The comprehensive launch included outdoor, transit, print, opening event, social, and even grassroots “astronauts on the streets.”

Category
GR Public Museum, Group