Brand Narrative / Johnson Controls - BravoEcho

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Brand Narrative / Johnson Controls

Brand Manifesto

Day One Film

Johnson Controls / London

Johnson Controls / StartStop Battery Technology

Johnson Controls / Denver International Airport

Johnson Controls / Circular Economy

Analyst Day Stage Set

Stage set was created to be a powerful combination of LED-screens and built set; all dynamic, active.

Digital Animations

All presentations began with an animation that carried through the series of supporting screens.

Animations

Executive Presentations

Content collaboration, story development and design for all executive leadership presentations.

Brand Benefit Stories

Corporate Story Backdrop

Displays contained the enterprise story, as well as the most future-leading aspects of the business.

About This Project

“The future isn’t somewhere we are going. It’s something we are creating, together, today.” This spirit informed our communications work for the merger of Johnson Controls and Tyco, two international powerhouses which recently came together as one Fortune 100 company. The new Johnson Controls is focused on advancing the human experience by creating the world’s smartest environments and energy solutions.

Working as we do at the intersection of business strategy, brand, and culture, we were tasked with bringing clarity to the vision of a future shared by the combined employee groups. Subsequently, we were asked to help convey the strength, leadership, and capabilities of the new company to the financial community. Our theme for the Analyst Day event — “Tomorrow, today” — was an organizing idea for all content.