Brand Narrative / Johnson Controls - BravoEcho
BravoEcho works with clients at the intersection of business strategy, company culture, and brand to help companies evolve — from what they are today to what they aspire to be in the future.
Business Strategy, Brand Communications, Design, Culture, Business Evolution, Denver, Grand Rapids, Corporate Anniversaries,
17893
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Brand Narrative / Johnson Controls

Brand Manifesto
Day One Film
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Analyst Day Stage Set
 Stage set was created to be a powerful combination of LED-screens and built set; all dynamic, active.
Digital Animations
 All presentations began with an animation that carried through the series of supporting screens.
Animations
 Full series of supporting screens.
Executive Presentations
 Content collaboration, story development and design for all executive leadership presentations.
Brand Benefit Stories
 Brand messages brought both a human touch and key business benefits to life.
Corporate Story Backdrop
 Displays contained the enterprise story, as well as the most future-leading aspects of the business.

About This Project

“The future isn’t somewhere we are going. It’s something we are creating, together, today.” This spirit informed our communications work for the merger of Johnson Controls and Tyco, two international powerhouses which recently came together as one Fortune 100 company. The new Johnson Controls is focused on advancing the human experience by creating the world’s smartest environments and energy solutions.

Working as we do at the intersection of business strategy, brand, and culture, we were tasked with bringing clarity to the vision of a future shared by the combined employee groups. Subsequently, we were asked to help convey the strength, leadership, and capabilities of the new company to the financial community. Our theme for the Analyst Day event — “Tomorrow, today” — was an organizing idea for all content.

Category
Group, Johnson Controls