Designtex is a materials science innovator with a clientele of architects and designers. They asked us to be their partner in launching Casper™ Cloaking Technology, a revolutionary architectural film for glass walls in workspace environments. Our simple yet human positioning focused on the idea that Casper is an ingenious shield that protects intellectual property while keeping people’s behavior transparent. The campaign played off the idea of ‘cloaking’, with lighthearted, sci-fi-flavored creative including a brand film, digital, social, and email, web and a brochure. With a modest media spend, the work exceeded established campaign goals, delivering 25,000 visitors to the site, nearly 9.5MM total impressions, 0.27 CTR and a 1.7% conversion rate over three months.