Casper Product Launch / Designtex - BravoEcho
18108
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Casper Product Launch / Designtex

Brand Film
Brand Launch Film
 The brand film celebrated this ingenious idea with a lighthearted and fun, yet demonstrative, approach.
Social Campaign
 Paid and owned social campaign targeted architects & designers, engaging them with sci-fi trivia.
Digital Campaign
 Paid digital campaign simulated Casper’s real-world benefit: screen content that appears, then disappears.
Email Campaign / Landing Page
 Email campaign and landing page targeted key customers, captured data, and offered a free Casper sample.
PR Campaign / Earned Media
 PR effort built off of the core positioning, and utilized the many campaign assets to effectively tell the story.

About This Project

Designtex is a materials science innovator with a clientele of architects and designers. They asked us to be their partner in launching Casper™ Cloaking Technology, a revolutionary architectural film for glass walls in workspace environments. Our simple yet human positioning focused on the idea that Casper is an ingenious shield that protects intellectual property while keeping people’s behavior transparent. The campaign played off the idea of ‘cloaking’, with lighthearted, sci-fi-flavored creative including a brand film, digital, social, and email, web and a brochure. With a modest media spend, the work exceeded established campaign goals, delivering 25,000 visitors to the site, nearly 9.5MM total impressions, 0.27 CTR and a 1.7% conversion rate over three months.

Category
Group, Steelcase