Employer Brand / Cabinetworks Group - BravoEcho
BravoEcho works with clients at the intersection of business strategy, company culture, and brand to help companies evolve — from what they are today to what they aspire to be in the future.
Business Strategy, Brand Communications, Design, Culture, Business Evolution, Denver, Grand Rapids, Corporate Anniversaries,
20945
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Employer Brand / Cabinetworks Group

Employer Brand Promise
 The new brand launched their official Employer Brand Promise and Employee Commitments.
Employee Commitments
 The new brand launched their official Employer Brand Promise and Employee Commitments.
Employee Commitment Signage
 The new brand launched their official Employer Brand Promise and Employee Commitments.
Employee Recruitment Material
 The new Employer Brand was implemented across all recruitment channels.
Thank You Week
 Our employee appreciation “Thank You Week” was the first of its kind for the company, across all locations.
Corporate Headquarters
 Bringing the new brand to life in the corporate headquarters.

About This Project

A series of mergers left Cabinetworks Group struggling to define its culture and identity. Seeking to motivate its newly combined workforce, the company took a talent brand approach — holding workshops for employees to reflect on their jobs and perspectives. These revealed talented craftspeople passionate about quality, as well as other insights that would help both differentiate and improve the employee experience. And a key insight rose to the top: Cabinetworks’ own employees were the ones bringing kitchens to life daily with their hands-on work. Putting these craftspeople at the heart of the employer brand promise would give them ownership and motivate them as the embodiment of Cabinetworks’ reason for being.

 

With Cabinetworks’ newly defined Brand Promise and EVP in hand, we crafted a launch and ongoing comms plan focused on three human-centered goals: boost awareness and understanding of the new Cabinetworks identity, enhance employee involvement and foster advocacy. Our strategy? A year-long, 360-degree program blending events, tactics, and activities to embed a new culture across all facilities. Hitting on seven key activation strategies, our multi-channel approach aimed to make every employee a champion for authentically living the brand.

Category
Cabinetworks, Group