Communications Manifesto / Ford - BravoEcho
19850
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Communications Manifesto / Ford

Communications Manifesto
 'Are you ready?' is a rallying cry for the Global Communications team.
Communications Manifesto
 It serves as a manifesto, grounding all communications in the company vision.
Communications Manifesto
 It paints a picture of the current media environment.
Communications Manifesto
 It describes the radically new media environment fast emerging.
Communications Manifesto
 It lays out 10 principles for winning in an ever-evolving media marketplace.
Communications Manifesto
 It lays out 10 principles for winning in an ever-evolving media marketplace.

About This Project

As part of our engagement to help Ford form a fully integrated communications platform, we were asked by the Chief Communications Officer to create a Communications Manifesto for his global teams. ‘Are you ready? Communicating in a New World’ addresses the wholesale disruption of media and messaging, and the importance for brands of bringing human value to the evolving social conversation. This is best done through principled behavior that builds value at every touchpoint. And, it reflects the changing responsibility of corporate brands to convey purpose in a clearly transparent way, in order to earn a position of trust. Ford, as a company, lives a fundamental truth – that freedom of movement drives human progress – and this idea is the rally-cry of the book.

Category
Ford, Group
Tags
auto