Executive Narrative / Ford - BravoEcho
18379
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Executive Narrative / Ford

Executive Narrative
Brand Film

About This Project

In 2016 we began working with Ford Smart Mobility, a Palo Alto-based LLC created by Ford Motor Company to address the problems of 21st Century mobility. We helped to develop the foundational executive narrative with the Chairman. We also worked closely with the CEO to build strategic prototypes for its City Solutions positioning platform. Ford Smart Mobility had recently acquired Chariot, an urban transit start-up, and as part of our assignment we collaborated with its co-founder and CEO to position the brand for rapid growth. Latterly, we’ve worked with the Chief Communications Officer on the Ford company narrative through GTB, Ford’s agency of record.

Category
Ford, Group
Tags
auto