Our brand promise for the Grand Rapids Public Museum is Be Curious. And with Real Pirates: The Untold Story of the Whydah – from Slave Ship to Pirate Ship, what could be curiouser? This historically rich exhibit is the true tale of the Whydah, the first authenticated pirate shipwreck in US waters, complete with a replica of the ship, and treasure touched by the pirates themselves. We were asked to help deliver an eager audience. We responded with a hearty radio campaign targeted at parents looking for a little educational gold for their own little pirates.