Steelcase
Ten years, and counting.
100-Year Anniversary, Global Platform
Meyer May House, Brand & Online Symposium
Designtex, Brand & Marketing Strategy
Coalesse, Brand & Marketing Strategy
Workspace Futures, Insights Communication System
About This Project
Steelcase is a global work space, furniture, and technology company for business, education and healthcare. We helped CEO Jim Hackett position the company for its second 100 years through a year-long global initiative celebrating its first. We have created an online design symposium around Frank Lloyd Wright’s Meyer May House, owned by Steelcase. We helped develop new brand and marketing stategies for Steelcase brands Coalesse and Designtex, and we’ve worked with the research group, Workspace Futures, to better communicate the value of its insights.