Vail Resorts - BravoEcho
For over a decade, members of our team worked on re-positioning and the AOR assignment for flagship brands Beaver Creek and Vail.
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Vail Resorts

Ten years, six brands.

About This Project

Vail Resorts is one of the world’s largest ski companies, and core members of our team were engaged in a variety of roles from 2004 to 2014. They include re-positioning and the AOR assignment for flagship brands Beaver Creek and Vail, and subsequently integrating the Vail summer business, funded by the Town of Vail, into the winter brand platform. Also, working directly with CEO Rob Katz, helping to position, name, and launch EVERVAIL, a LEED certified resort community, and APPETITE FOR LIFE, a sustainable food initiative. And along the way, helping in the design and development of the corporate website.
Category
A Relationship Story