Marketing 3.0 Narrative / Steelcase - BravoEcho
18386
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Marketing 3.0 Narrative / Steelcase

Marketing Manifesto
 A visualized Steelcase Marketing Manifesto distributed to the global marketing team.
Marketing Principles
 Twelve principles called "Rules of the Road" to inspire new behaviors.
Workshop Toolkit
 Workshop facilitation materials and templates pulling from the Marketing Manifesto content.
Workshop Methods
 Co-creation exercises to engage and align internal teams.

About This Project

Steelcase is the global leader in workspace design. They unlock human promise through insight-driven products and applications. We were asked to help establish the narrative for their worldwide marketing organization. Our work helped to express the business case for change, and to focus the company’s marketers on new behaviors needed for successful implementation of top priorities. We created an inspirational manifesto, marketing principles, an executive speech and presentation, and an experiential workshop to help teams align to the course ahead.

Category
Group, Steelcase