Marketing 3.0 Narrative / Steelcase - BravoEcho
18386
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Marketing 3.0 Narrative / Steelcase

About This Project

Steelcase is the global leader in workspace design. They unlock human promise through insight-driven products and applications. We were asked to help establish the narrative for their worldwide marketing organization. Our work helped to express the business case for change, and to focus the company’s marketers on new behaviors needed for successful implementation of top priorities. We created an inspirational manifesto, an executive speech and presentation, and an experiential work-shop to help teams align to the course ahead.

Category
Recent Work