In 2016 Ford Motor Company acquired Chariot, an app-based urban transit start-up in San Francisco. We were asked to develop key communications tools to position the young company for rapid expansion. Our work was based on a simple human insight — that every citizen lives their city in their unique way, and Chariot is a little life-hack that can help make that easier and richer. This led to the brand promise, “Your City, Your Way”. Our brand film showcases Chariot as a driver of optimism and opportunity. Our sales and marketing tools have been integrated across critical touch points including the website, app, the vehicles themselves, and launch events. Chariot is now in SF, Austin, NYC, Seattle, and London.