Workspace Futures Narrative / Steelcase - BravoEcho
BravoEcho works with clients at the intersection of business strategy, company culture, and brand to help companies evolve — from what they are today to what they aspire to be in the future.
Business Strategy, Brand Communications, Design, Culture, Business Evolution, Denver, Grand Rapids, Corporate Anniversaries,
17996
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Workspace Futures Narrative / Steelcase

Manifesto Narrative
 A manifesto was created to share their differentiated story and role within the Steelcase ecosystem.
Manifesto Book
 A manifesto book was developed to bring to life key phrases, and visually support the written narrative.
Manifesto Book
 A manifesto book was developed to bring to life key phrases, and visually support the written narrative.
Manifesto Book
 A manifesto book was developed to bring to life key phrases, and visually support the written narrative.
Manifesto Book
 A manifesto book was developed to bring to life key phrases, and visually support the written narrative.
Manifesto Book
 A manifesto book was developed to bring to life key phrases, and visually support the written narrative.
Environmental Signage/Posters
 The Manifesto Book was designed so that individual pages/spreads could be used in a myriad of ways.
Additional Concepts
 Concepts were created to bring the story to life within their workspace, and to the team’s “everyday.”

About This Project

Steelcase is the global workspace leader, in business to unlock human promise through workspace products and applications. Workspace Futures is the strategic insights group at the heart of the company, an experienced group of researchers, strategists and futurists who anticipate future markets and identify new opportunities. BravoEcho was asked to help create, and to visualize, a manifesto articulating their role and its impact on the success of not just Steelcase, but on all of the company’s clients. We conducted a series of in-depth interviews and working sessions to uncover the team’s best potential positioning within the Steelcase ecosystem, and for external audiences. This work led us to a declarative and differentiating narrative.

Category
Group, Steelcase