Clarios - BravoEcho
20291
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Clarios

Identity
 Naming was the first priority given the need to copyright & trademark globally, followed by a new identity. The name and mark made their debut on Day One.
Identity Elements
 The identity appears at every touch point across the new Clarios world, including merchandise, signage, and facilities.
Day One Launch Video
Employee Welcome Kit
 Employees were greeted at their desks with new badges, pins, and communications to support the brand.
Web Social Channels
 The brand launched with a new website, plus new social media feeds with multiple posts per week.
Environmental Branding
 The brand was introduced to the culture through a dynamic graphic language, derived from the palette and lines of the identity.
Environmental Branding
 On Day One, employees around the globe were welcomed with the new identity, messaging, and graphics.
PR/Media Relations
 The launch included a concentrated PR, Social Media, and Paid Digital/Social effort with measurable results. Public Relations initiatives resulted in considerable media coverage and impressions.

About This Project

In late 2018, our long-standing client Johnson Controls announced the sale of its Power Solutions division to Brookfield Business Partners for $13 billion. We were asked to create the communications strategy and launch plan for the new global brand, establishing strategic narrative, brand identity, company name and messaging architecture. We created all foundational assets, including the new company name Clarios, ready for worldwide rollout on 1 May, 2019. This toolkit positioned the new company for all audiences – from business strategy through the internal culture to brand differentiation – informing communications across all touchpoints.

Category
Recent Work