Why strategy, culture, and brand?
A business is an ecosystem. To win in the marketplace, you can’t be fit to compete in pieces, you must be fit as a whole. Brand is where business strategy meets the customer. Your culture can either deliver that strategy, or it can’t. Meaningful communications must be informed by all three.
A company or institution or brand is a work in progress. It must perpetually upgrade to stay relevant in its markets. This is business evolution. But nothing evolves without DNA, a unique persistent truth, a core narrative. This lives at the intersection of your strategy, culture, and brand.
What is business evolution?
Why does narrative matter?
To a customer, employee, or investor, you are your narrative. It positions you in the wider world beyond competition and profit. It’s about how what you do is different, and why it matters. Every business is an A2B business. Point A is today, Point B is tomorrow, and your narrative is the bridge.
We help to frame the questions most worth answering. We work with leaders of local, national, and global organizations. We are relentlessly human-centric. We are systems thinkers. We make ideas actionable. We want real-world outcomes. We’re strategic and creative, in equal measure.
What makes us different?
Why strategy, culture, and brand?
A business is an ecosystem. To win in the marketplace, you can’t be fit in pieces, you must be fit as a whole. Brand is where business strategy meets the customer. Your culture can either deliver that strategy, or it can’t. Meaningful communications must be informed by all three.
What is business evolution?
A company or institution or brand is a work in progress. It must perpetually upgrade to stay relevant in its markets. This is business evolution. But nothing evolves without DNA, a unique persistent truth, a core narrative. This lives at the intersection of your strategy, culture, and brand.
Why does narrative matter?
To a customer, employee, or investor, you are your narrative. It positions you in the wider world beyond competition and profit. It’s about how what you do is different, and why it matters. Every business is an A2B business. Point A is today, Point B is tomorrow, and your narrative is the bridge.
What makes us different?
We help to frame the questions most worth answering. We work with leaders of local, national, and global organizations. We are relentlessly human-centric. We are systems thinkers. We make ideas actionable. We want real-world outcomes. We’re strategic and creative, in equal measure.
Toolbox
Our product is content, but our process is discovery. We work from a persistent truth to drive relevant outcomes in multiple disciplines. If we aren’t experts ourselves, we work with partners who are.
Toolbox
Our product is content, but our process is discovery. We work from a persistent truth to drive relevant outcomes in multiple disciplines. If we aren’t experts ourselves, we work with partners who are.
Leadership
Georgia Everse
Strategist, Communications Systems Developer, Executive Coach
Georgia has a 30-year track record in finding innovative solutions to complex business problems — as a corporate leader in global communications, and as a consultant. She is a strategist, communications systems developer and executive coach for integrated strategy, culture, and brand initiatives. She has been a visiting professor for the Ferris State University MBA program in Design and Innovation Management, and a guest blogger for the Harvard Business Review.
Graham Button
Strategist, Writer, Content Creator
Graham has spent over 30 years positioning companies to win in their markets, and creating content platforms for their brands. He has worked in London, Hong Kong, Toronto, and New York, where he was an Executive Vice President and Creative Director at Grey Worldwide. Graham believes the B2B space is under-served by creative firms, and that this is the new frontier for original thinking. He has been a frequent guest blogger for Fast Company, GOOD, and Medium.
Saloni Shah
Strategist, Producer, Account Director
Saloni began her career nearly 20 years ago in New York advertising. She managed a diverse portfolio of clients for Gotham and Grey Worldwide, notably for global brands including Diageo, Pfizer, and Fidelity Investments. During the past 10 years in Denver, she has focused on building brands and evolving the culture for start-ups to resorts to multi-industrial companies. She co-founded a start up in Argentina and line produced a documentary shooting in 6 countries. She thrives on bringing order to chaos.
Olaf Richter
Art Director, Film Maker, Creative Director
Fortunately, Olaf abandoned the cello, decided not to join the Vienna Boys’ Choir, and opted instead to become an art director. His thirst for life inevitably led him to the US, and later took him about as far as you can physically go in the advertising world, to Saatchi & Saatchi in New Zealand. At BravoEcho, he is Renaissance Man – strategist, creative director, film director, and guru of emerging media. Olaf’s global outlook is a guiding influence on our creative work.
Jenni Hamilton
Strategist, Brand Architect, Account Director
Over the course of her career, Jenni has helped build global, national and regional brands and cultures in a broad range of industries, both consumer and business-to-business. She has sat on both sides of the table, notably at Publicis & Hal Riney on the agency side, working on Saturn and Hewlett-Packard Int’l, and on the client side as Global Marketing Director at Hush Puppies. Her passion is in driving positive change – both inside and outside organizations. She lives in Munich, where she is able to bring an international perspective to her work.