Why strategy, culture, and brand?
A business is an ecosystem. To win in the marketplace, you can’t be fit to compete in pieces, you must be fit as a whole. Brand is where business strategy meets the customer. Your culture can either deliver that strategy, or it can’t. Meaningful communications must be informed by all three.
A company or institution or brand is a work in progress. It must perpetually upgrade to stay relevant in its markets. This is business evolution. But nothing evolves without DNA, a unique persistent truth, a core narrative. This lives at the intersection of your strategy, culture, and brand.
What is business evolution?
Why does narrative matter?
To a customer, employee, or investor, you are your narrative. It positions you in the wider world beyond competition and profit. It’s about how what you do is different, and why it matters. Every business is an A2B business. Point A is today, Point B is tomorrow, and your narrative is the bridge.
We help to frame the questions most worth answering. We work with leaders of local, national, and global organizations. We are relentlessly human-centric. We are systems thinkers. We make ideas actionable. We want real-world outcomes. We’re strategic and creative, in equal measure.
Why strategy, culture, and brand?
A business is an ecosystem. To win in the marketplace, you can’t be fit in pieces, you must be fit as a whole. Brand is where business strategy meets the customer. Your culture can either deliver that strategy, or it can’t. Meaningful communications must be informed by all three.
What is business evolution?
A company or institution or brand is a work in progress. It must perpetually upgrade to stay relevant in its markets. This is business evolution. But nothing evolves without DNA, a unique persistent truth, a core narrative. This lives at the intersection of your strategy, culture, and brand.
Why does narrative matter?
To a customer, employee, or investor, you are your narrative. It positions you in the wider world beyond competition and profit. It’s about how what you do is different, and why it matters. Every business is an A2B business. Point A is today, Point B is tomorrow, and your narrative is the bridge.
We help to frame the questions most worth answering. We work with leaders of local, national, and global organizations. We are relentlessly human-centric. We are systems thinkers. We make ideas actionable. We want real-world outcomes. We’re strategic and creative, in equal measure.
Our product is content, but our process is discovery. We work from a persistent truth to drive relevant outcomes in multiple disciplines. If we aren’t experts ourselves, we work with partners who are.
Our product is content, but our process is discovery. We work from a persistent truth to drive relevant outcomes in multiple disciplines. If we aren’t experts ourselves, we work with partners who are.
Jim Hackett
CEO Ford, CEO Steelcase
“You help CEOs lead, articulate, show a future. You look through the lens of insights. You are unique because you have a combination of business acumen and you pull it together – not like other communications firms.”
Kathie Campbell
VP Corporate Marketing and Investor Relations, Clarios
“I have partnered with the BravoEcho team on three corporate positioning initiatives in recent years. In each case they worked tirelessly to gain a deep understanding of our company’s strategic intent, our unique business capabilities and our cultural truths. Their thinking and process for developing a comprehensive strategic foundation as well as outstanding creative work truly sets them apart.”
Dale Robertson
President and CEO, Grand Rapids Public Museum
“BravoEcho helped us create a strategy that is true to our core purpose, while pushing to a leadership position in innovative programming and patron experiences. BravoEcho has brought our brand to life.”
Simon Chen
Managing Director, The Little Nell Hotel, Aspen
“The BravoEcho team are a pleasure to work with. They are partners who listen, experts in their field, and amazingly creative. They are the ultimate professionals.”
Susan M. Collins
Dean, Ford School of Public Policy, University of Michigan
“The BravoEcho team brought an intense, authentic curiosity to their work with us. Their smarts and creativity have made a lasting difference in how we describe our school to new audiences.”
Tom Felmer
CEO Brady Corporation
“I have learned a great deal from your team. You have helped shape my thoughts on vision, inspiration and engaging the spirit of an entire organization.”
Colleen Hanley
Global Director of Marketing and Communications, Maxion Wheels
“BravoEcho is accepted as a peer because they talk at the CEO, CFO, COO level. C-level executives put down any skepticism and embrace them as part of the team.”
Ian Arthur
CMO Boyne Resorts, VP of Marketing Vail Resorts
“Most firms can deliver strategy, but when they move to the creative, they fall short and you wonder ‘what happened here?’ The creative product is where the rubber meets the road and BravoEcho is just fantastic.”
Daniel Junge
Academy Award-winning Director and Producer
“Working with your team has allowed for some of the best creative moments of my career. The projects we’ve done have not only pushed my skills as a storyteller but have helped define an ethos for your clients.”
David Haynes
President, Northern Michigan University
“In the rapidly changing and competitive landscape of higher education, your team created a brand strategy and marketing campaign that uniquely captured our Northern Michigan University spirit and presented us in a fresh and compelling way.”
Allan Smith
VP Global Marketing, Steelcase
“I found BravoEcho to be strategic, thoughtful and creative. Not only did they help crystalize my thinking, they were able to express my point of view in a way that was in keeping with our brand. They also co-created experiential learning sessions with my team so that everyone around the world could internalize the tool and campaign.”
Jeff Terry
Global Corporate Social Responsibility, Amway Corporation
“Through a refresh of our strategy and visual language for the Nutrilite™ Power of 5 Campaign, our global CSR effort, BravoEcho helped inject new energy into our communications, and create a sense of urgency around fundraising efforts.”
