Johnson Controls - BravoEcho
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22 May

Posted at 22:29h in

“The future isn’t somewhere we are going. It’s something we are creating, together, today.” This spirit informed our communications work for the merger of Johnson Controls and Tyco, two international powerhouses which recently came together as one Fortune 100 company. The new Johnson Controls is focused on advancing the human experience by creating the world’s smartest environments and energy solutions. Working as we do at the intersection of business strategy, brand, and culture, we were tasked with bringing clarity to the vision of a future shared by the combined employee groups. Subsequently, we were asked to help convey the strength, leadership, and capabilities of the new company to the financial community. Our theme for the Analyst Day event -- "Tomorrow, today" -- was an organizing idea for all content....

24 Apr

Posted at 23:20h in

Not surprisingly, Johnson Controls’ merger with Tyco dominated the company's recent messaging to the financial analyst community. In order to also highlight the strong market potential of the company’s Power Solutions business, a separate Analyst Day event was organized. The goal was to convey the sense of optimism, confidence, and thought leadership that drives this part of the larger global enterprise. We were asked to help create the narrative, look, and feel for the experiential event. Our task was to showcase the Power Solutions division as a future-facing, solutions-oriented technology leader....