Steelcase is the global workspace leader, in business to unlock human promise through workspace products and applications. Workspace Futures is the strategic insights group at the heart of the company, an experienced group of researchers, strategists and futurists who anticipate future markets and identify new opportunities. BravoEcho was asked to help create, and to visualize, a manifesto articulating their role and its impact on the success of not just Steelcase, but on all of the company’s clients. We conducted a series of in-depth interviews and working sessions to uncover the team’s best potential positioning within the Steelcase ecosystem, and for external audiences. This work led us to a declarative and differentiating narrative.