Employee Engagement Campaign / Meijer - BravoEcho
BravoEcho works with clients at the intersection of business strategy, company culture, and brand to help companies evolve — from what they are today to what they aspire to be in the future.
Business Strategy, Brand Communications, Design, Culture, Business Evolution, Denver, Grand Rapids, Corporate Anniversaries,
16651
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Employee Engagement Campaign / Meijer

Name & Story
 Design and theme for the PeachRoad Project online.
Microsite
 A microsite gave everyone in the culture a sense of ownership in the project.
Microsite
 The Campus Experience section of the site was regularly updated over 3 years.
Jive Social Media
 The PeachRoad Project page included contests, questions, and more.
Jive Social Media
 We created the online persona Clara Fyde, who became the community manager on Jive.
E-newsletter
 A monthly employee e-newsletter conveyed highlights, events and updates.
Project Room
 Colorful teasers throughout the building led employees to the Project Experience Room.
Project Room
 A room in the corporate headquarters' cafe brought the experience to life.
Project Room
 An overview (left), and a closing experience (right), encouraged employees to participate.

About This Project

Founded in 1934, retail giant Meijer pioneered the “supercenter.” Many fruitful years later, its Corporate Headquarters was literally bursting at the seams and used the opportunity to create a true campus “experience” to embody the brand. The goal of the project was to inspire and transition the lifeblood of the organization – the corporate employees – to a fresh, future-forward way of working. It included the creation of an entirely new, progressive building on campus to house the merchandising and marketing teams, as well as connect the other buildings and create a unified experience. We named this three-year effort the “Peach Road Project” after the original reference by locals of the company address, and developed a comprehensive plan to inform, inspire and educate the employees about this path to the future.

Category
Group, Meijer