Re-Branding Campaign / The Little Nell - BravoEcho
BravoEcho works with clients at the intersection of business strategy, company culture, and brand to help companies evolve — from what they are today to what they aspire to be in the future.
Business Strategy, Brand Communications, Design, Culture, Business Evolution, Denver, Grand Rapids, Corporate Anniversaries,
17776
portfolio_page-template-default,single,single-portfolio_page,postid-17776,bridge-core-2.6.8,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode-child-theme-ver-,qode-theme-ver-25.3,qode-theme-bridge,disabled_footer_bottom,qode_header_in_grid,wpb-js-composer js-comp-ver-7.8,vc_responsive

Re-Branding Campaign / The Little Nell

About This Project

The Little Nell is one of the few Five-Star, Five-Diamond hotels in the world. It is an icon of comfortable glamour in the heart of Aspen, and about as close to “unique” as any brand can be. But the hospitality landscape, like so much in the internet economy, has changed radically. We were asked for a strategic analysis, to reposition the brand for an evolving marketplace, to refresh the artistic style, and for a cohesive brand narrative. The launch generated the following results: Web: 23% increase in total website sessions, 23% in total users, 14% in page views. Display: 118% increase in online bookings (tracked), 48% in revenue, 19% in ROAS, 61% in shopping cart entries. To date we have refined the hotel’s identity, developed a distinct design language for all touchpoints, initiated an omni-channel online voice, and created a clear narrative through advertising.

Category
Aspen Snowmass, Group