Re-Branding Campaign / The Little Nell - BravoEcho
BravoEcho works with clients at the intersection of business strategy, company culture, and brand to help companies evolve — from what they are today to what they aspire to be in the future.
Business Strategy, Brand Communications, Design, Culture, Business Evolution, Denver, Grand Rapids, Corporate Anniversaries,
17776
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Re-Branding Campaign / The Little Nell

Mark
 Re-design of the Little Nell mark.
Application
 The mark has been applied across the identity system.
Color Palette
 A color palette was developed for use at the hotel and in communications.
Collateral
 The color palette was used throughout the identity system.
Responsive website
 Responsive online platform showcasing the new brand positioning.
Responsive website
 The website reflects the Aspen Idea in the hotel experience.
Responsive website
 The website reflects the unique story of Aspen in the hotel experience.
Magazine
 The hotel re-branding as expressed in magazine advertising.
Digital
 The hotel re-branding as expressed in display banner advertising.
Digital
Blog
Brand Brochure
Turndown Cards
Employee Brochure
Magazine
 The hotel re-branding as expressed in magazine advertising.

About This Project

The Little Nell is one of the few Five-Star, Five-Diamond hotels in the world. It is an icon of comfortable glamour in the heart of Aspen, and about as close to “unique” as any brand can be. But the hospitality landscape, like so much in the internet economy, has changed radically. We were asked for a strategic analysis, to reposition the brand for an evolving marketplace, to refresh the artistic style, and for a cohesive brand narrative. The launch generated the following results: Web: 23% increase in total website sessions, 23% in total users, 14% in page views. Display: 118% increase in online bookings (tracked), 48% in revenue, 19% in ROAS, 61% in shopping cart entries. To date we have refined the hotel’s identity, developed a distinct design language for all touchpoints, initiated an omni-channel online voice, and created a clear narrative through advertising.

Category
Aspen Snowmass, Group