Grand Rapids Public Museum
Five campaigns, and counting.
New Identity System & Brand Promise
Membership Campaign
Exhibition Campaign
Grandmother Power Exhibition
Planetarium Re-launch Campaign
About This Project
We helped reposition this community institution with a new strategic focus, identity, brand promise, and emphasis on innovative programming. Museum Director Dale Robertson and his team include us as a strategic and creative partner. We have created a member acquisition campaign, a celebration of beer, exhibition design of Paola Gianturco’s global phenomenon “Grandmother Power,” and a re-launch of the Museum’s planetarium.