Winter 2015-16 Campaign / Snowshoe Mountain - BravoEcho
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Winter 2015-16 Campaign / Snowshoe Mountain

FILM NO.1 / NOVEMBER
FILM NO.2 / HUMANS OF THE MOUNTAIN
FILM NO.3 / MACHINES ON THE MOUNTAIN
FILM NO.4 / SECRETS OF THE MOUNTAIN
FILM NO.5 / THE MANUAL
CAMPAIGN LANDING PAGE
 On the landing page, the friendliest mountain around gave you the inside track.
CAMPAIGN LANDING PAGE
 Snowshoe's friendly ambassadors gave you tips and insights into the mountain experience.
SOCIAL
 Facebook was the perfect platform to create further engagement with Snowshoe's ambassadors.
DISPLAY
 Dynamic creative pushed same day information on snowfall and percentage of terrain and trails open.
DISPLAY
DISPLAY
PRINT
 In print, the friendly humans provided a welcome change from the flying powder convention.

About This Project

The 2015-16 winter season marked our fourth season developing the Snowshoe brand. Our goal was to further build meaning into the Snowshoe promise, Live the Mountain, and the Winter:Unabridged campaign by bringing life and personality to the Mountain and its employees. The campaign strategy centered around the idea that “All great mountains have a soul, and some are friendlier than others.” Using five new brand films as the pillar, we created and executed an integrated campaign across traditional and nontraditional media, using a variety of formats and platforms. Our robust creative, grounded in a tight strategy, and combined with a creative digital media mix ultimately drove great results. We ended the season with these overall metrics: 11.8x ROAS (with a season high of 18x in January), nearly $6.6M in attributed revenue, and 3.4% above 14-15 in total online revenue growth.

Category
Alterra, Group