Can a company be old and new at the same time? - BravoEcho
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Can a company be old and new at the same time?

Certainly. When Cummins tasked us with the communications for its 100th Anniversary, it was as much about a new growth strategy as a storied past. The company has always “challenged the impossible,” first with diesel in a gasoline world, now with electrification and alternative fuels. We’ve worked on several company anniversaries — each has cast the company in a new light.