Recent Work Archives - Page 2 of 2 - BravoEcho
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Archive

01 Apr

Posted at 23:28h in

Meijer’s rewards program “mPerks” drives business and loyalty across its 223 superstores in 6 states. The re-launch of the program allowed us to put the customer in the driver’s seat, acknowledging all that they do – with Meijer standing behind them as their ally in the quest to save money. The enhanced program development, new positioning and campaign for mPerks celebrates the customer in an empowering way: A rewards program as mighty as you. The biggest opportunity was to breathe new life and a more compelling story into the program – ultimately increasing use by converting 2MM non-mPerks customers (a 50% increase), and motivating current mPerks customers to engage deeper – and increase sales connected with mPerks by 63%....

22 Jun

Posted at 21:43h in

Novelis is the world’s leading producer of flat-rolled aluminum products and its biggest recycler of aluminum. When they developed the industry’s first independently-certified, high-recycled content aluminum for beverage cans, we worked with the company’s Chief Sustainability Officer to position this innovation and its unique technology, created its global name and symbol, and provided the content for validation research in the U.S., U.K., and China. With a minimum of 90% recycled aluminum, the “evercan™” will allow beverage brands to deliver soft drinks, beer and other popular beverages in a low-carbon footprint consumer package. With a “can-to-can” lifecycle of just a couple of months, an “evercan” recycled today can be back on store shelves in just sixty days....

22 Jun

Posted at 21:42h in

If anybody has the training for tomorrow's world, it may be students at The Ford School of Public Policy. It's one of the top graduate programs in its discipline in the world. It teaches the analytic and creative skills to harness the complexity of 21st century society, the one critical skillset for advancing the human agenda. We were asked to bring clarity and urgency to this narrative by answering the questions "Why Public Policy? Why Ford? Why now?" for all stakeholders, including prospective donors. The fund-raising goal was $38 million. Through a deep dive including extensive interviews with faculty, students, and alumni business leaders, we developed a manifesto and a message architecture to guide all communications. The graduates who leave UM's Ford School will be the next generation of leaders in public service, business, and the global NGO network....

22 Jun

Posted at 21:41h in

Even for 21st century companies, the marketplace is moving at a daunting speed. To face the shifting challenges of the modern marketplace and be fit to compete, you must constantly innovate. Leaders and managers must often master new skills to adapt and evolve, but most organizations don’t have in place the people, process and tools to do it. BravoEcho principal Georgia Everse teaches a four-part continuing education workshop which she co-created to solve for this, based on her personal experience in global business and current case studies. The course de-mystifies design thinking and human-centered design in order to make them usable tools in everyday business. Participants learn to integrate design methodologies and traditional business practices to create impactful, sustainable outcomes....

22 Jun

Posted at 21:40h in

We were approached by Interim Athletics Director Jim Hackett to help initiate a new strategic game plan for the University of Michigan’s Athletics Department. BravoEcho principal Georgia Everse worked directly with department management on building internal capability for strategic communications. Her workshops were based on her Harvard Business Review article, which highlights several approaches to systems thinking, and a laser focus on the human at the center of customer experiences....

06 Dec

Posted at 21:17h in

100 doesn’t come along for many companies. It’s a special and elite group who have survived 100 years: an exciting feat in this ever-changing world of business. Turning 100 allowed Brady Corp to step back and reflect on the red thread that links their heritage to their future. We worked with Brady Corp’s CEO and leadership team to envision their future, and built a centenary celebration and a re-positioning vision around this future, from high-performance identification label manufacturer to a company building a smarter, safer world. To date the work has been shared with all employees around the world, and is beginning its external launch....

30 Nov

Posted at 21:32h in

Founded in 1934, retail giant Meijer pioneered the “supercenter.” Many fruitful years later, its Corporate Headquarters was literally bursting at the seams and used the opportunity to create a true campus “experience” to embody the brand. The goal of the project was to inspire and transition the lifeblood of the organization - the corporate employees - to a fresh, future-forward way of working. It included the creation of an entirely new, progressive building on campus to house the merchandising and marketing teams, as well as connect the other buildings and create a unified experience. We named this three-year effort the “Peach Road Project” after the original reference by locals of the company address, and developed a comprehensive plan to inform, inspire and educate the employees about this path to the future....