Brand Expansion / Limelight Hotel - BravoEcho
18029
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Brand Expansion / Limelight Hotel

UX STRATEGY
 The website replicated the tremendously successful Limelight lobby. Chock-full of personalized, useful, locals-only information.
LANDING PAGES
 No matter the device, the stream of useful content was seemingly endless, and got served up differently for each load.
ALWAYS FRESH
 And just like the Lobby, each visit to the website presented the content in a different way.
DEEPLY PRACTICAL
 The deeper the journey, the more hands-on, hiking-boots-on-the-ground, the content becomes.
HIGHLY TOPICAL
 Seasonal take-overs utilize the UI in a fresh way.

About This Project

The Limelight Hotel is the essence of the original Aspen – a community of fellow travelers looking for renewal of mind, body and spirit, camaraderie and adventure. It is also a timely response to an emerging customer need. In a market gravitating towards Millennial values – social interaction, unique experiences, and storytelling, it is a hospitality brand on the cutting edge. We were asked to make this Aspen success story “portable” through a new website, introducing the Limelight idea to Sun Valley and other like-minded places. We developed a web strategy based on qualitative and in-person research that translated the physical experience into the digital experience, by creating a community online that continually offers useful content in a fresh, Limelight way.

Category
Aspen Snowmass, Group