09 Oct Over-Branding Kills Profits And Scares Off Consumers
by Graham Button, for Fast Company Consumers are obese, but not in the way you might think. They're over-served and over-branded. They're stuffed to the gills with logos....
by Graham Button, for Fast Company Consumers are obese, but not in the way you might think. They're over-served and over-branded. They're stuffed to the gills with logos....